{"product_id":"perfume","title":"First Rain Mitti Fragrance Attar 15 Ml","description":"\u003cdiv class=\"product__title\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"order-tracking-container\"\u003e\n\u003cdiv class=\"tracking-step\"\u003e\n\u003ch1\u003eFirst Rain Mitti Fragrance Attar 15 Ml\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-77hhr\" class=\"_0Fn20\"\u003e\n\u003cdiv class=\"RCvHO IJRud\"\u003e\n\u003cfigure class=\"iPIms\"\u003e\u003ca href=\"https:\/\/www.attaressential.com\/product-page\/mitti-attar-the-scent-of-rain\" class=\"HStc-\" target=\"_blank\"\u003e\n\u003cdiv class=\"LbId-\" data-hook=\"imageViewer\"\u003e\n\u003cdiv class=\"Z5MG0 mn67h c89iO\" id=\"77hhr\"\u003e\u003cimg height=\"385\" width=\"514\" data-load-done=\"\" data-ssr-src-done=\"true\" draggable=\"false\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/19fe93_8975a3a8350a459e9f59963cee1c7839~mv2.jpg\/v1\/fill\/w_363,h_272,al_c,lg_1,q_80\/19fe93_8975a3a8350a459e9f59963cee1c7839~mv2.jpg\" data-pin-url=\"https:\/\/www.attarkannauj.com\/post\/mitti-attar-take-home-that-lush-smell-of-the-first-rain-trapped-in-a-bottle-attar-kannauj\" alt=\"\" src=\"https:\/\/static.wixstatic.com\/media\/19fe93_8975a3a8350a459e9f59963cee1c7839~mv2.jpg\/v1\/fill\/w_363,h_272,al_c,lg_1,q_80,enc_avif,quality_auto\/19fe93_8975a3a8350a459e9f59963cee1c7839~mv2.jpg\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block3\" type=\"image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-8ukfc\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block4\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-e28if\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eIn the perfume capital of India —our Uttar Pradesh — a century-old process is used \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eto recreate that loamy smell of the first shower, as an attar.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block6\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/choya-distillation2.jpg?v=1739255654\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-8p7t4\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block7\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-414lh\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eThere are about 400 attar perfumeries in Kannauj but only about 10 per cent of them make the mitti attar, according to the government-run Fragrance \u0026amp; Flavour Development Centre (FFDC)\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block8\" type=\"paragraph\"\u003e\u003cimg height=\"406\" width=\"541\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/hqdefault.jpg?v=1739255659\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-9m5i7\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003e“The process takes about 15 working days,” says Akhilesh Pathak, a fourth generation perfumer who has inherited one of Kannauj’s oldest attar-manufacturing companies, Munna Lal Sons. “Ironically, monsoon is the most difficult time to produce mitti attar, because the procedure involves baking clay extracted from topsoil, all of which is hard to do with squelchy monsoon earth. Typically, we don’t produce mitti attar in the rains as a result.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block9\" type=\"paragraph\"\u003e\u003cimg height=\"439\" width=\"550\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/diagram_making-of-perfume-india.jpg?v=1739255660\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-fnhh4\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block10\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-a45bt\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eMitti attar is used as a fragrance, an air freshener, an essential oil and in aromatherapy, because the smell of it is so calming. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eMitti attar is used as a fragrance, an air freshener, an essential oil — and in aromatherapy, because the smell of it is so calming.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block12\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-29g81\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003e“I have been hoarding my 100 ml bottle for about four years now because I love how amazing it smells,” says Suman Bolar, 45, a freelance writer from Bangalore. “I use it for various purposes – I put it in the washing machine when I wash my bedsheets, often put a few drops on my pillow before I sleep and sometimes just dab it behind my ears to feel good.” Bolar got her first bottle years ago, as a gift from her husband, and ordered this bottle online.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block13\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/91b55c8f7982a2f692b61ddc5c904788.jpg?v=1739255659\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-b8auh\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eSatish Dhar, 38, a Dehradun-based researcher and another ardent fan of the mitti attar, say it’s uncanny how close it comes to petrichor.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block14\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-9gnf7\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003e“I use it as an air-freshener because its earthy smell has a very soothing effect that never fails to lift my mood,” says Dhar, who discovered the perfurme through his work with an NGO for organic farmers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block16\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/6.jpg?v=1739255660\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-7e5bc\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cstrong\u003e\u003cspan\u003eRead: What makes rain smell so good?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block17\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-7h49l\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eHere’s how mitti attar is made, then.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block18\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-b2j7d\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eClay is extracted from the topsoil and baked in a kiln, then immersed in water within copper cauldrons called degs, which are then sealed with earth.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block19\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/First_Rain_1739256128456.jpg?v=1739256180\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-67m5v\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eA cow-dung fire is then lit underneath the cauldron and the vapour travels through bamboo pipes to condense in receivers, over a base of oil, to form the attar. The process is called hydro-distillation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block20\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/First_Rain_1739256107050.jpg?v=1739256180\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-bsoc2\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003e“The clay used for this purpose is baked exactly like a chapati,” says Shakti Vinay Shukla, director of the FFDC. “First, it is made into a soft dough, then flattened into discs, which are baked at a fairly high temperature to prepare them for hydro-distillation.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block21\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/6418e3377e3042afb4708d22d59fa592-goods_1738947651645_1738947718564_1738947805864_1738947827226_1738947850913_1738947880072.jpg?v=1739255629\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-ache6\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block22\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-dpd8p\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eThe attar is stored in leather bottles, which absorb the moisture and further concentrate the fragrance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block23\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-c13e9\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cstrong\u003e\u003cspan\u003eWatch: How mitti attar is made\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block24\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-8u6nq\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block25\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-75u04\" class=\"_0Fn20\"\u003e\n\u003cdiv class=\"_23MBI _5un9y\"\u003e\n\u003cfigure class=\"iPIms\"\u003e\n\u003cdiv data-hook=\"videoPlayer\" class=\"reqEl\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"_0Lt9k\" data-loaded=\"true\"\u003e\n\u003cdiv\u003e\u003ciframe id=\"widget4\" src=\"https:\/\/www.youtube.com\/embed\/J2nCKBh0ksU?autoplay=0\u0026amp;mute=0\u0026amp;controls=1\u0026amp;origin=https%3A%2F%2Fwww.attarkannauj.com\u0026amp;playsinline=1\u0026amp;showinfo=0\u0026amp;rel=0\u0026amp;iv_load_policy=3\u0026amp;modestbranding=1\u0026amp;enablejsapi=1\u0026amp;widgetid=3\" height=\"100%\" width=\"100%\" title=\"The smell of sand- |ATTAR KANNAUJ|\" loading=\"lazy\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/figure\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block26\" type=\"video\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-9l8t8\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block27\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-brn79\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cbr role=\"presentation\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block28\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-c7krj\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003e“The price of a bottle can vary from Rs 40 to Rs 1,000 for 10 ml, depending on the base oil used,” says Gaurav Mehrotra, owner of the 44-year-old Puja Perfumery. “Sandalwood base oil costs a lot more than liquid paraffin, for instance.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block29\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cdiv id=\"viewer-dvfgj\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/6418e3377e3042afb4708d22d59fa592-goods_1738947651645_1738947718564_1738947805864_1738947827226_1738947850913_1738947880072.jpg?v=1739255629\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block30\" type=\"empty-line\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-170no\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003eSales, according to Pathak, have been growing lately with orders coming from across the country and abroad, including countries such as the US, UK, Europe and Japan.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block31\" type=\"paragraph\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-breakout=\"normal\"\u003e\n\u003cp id=\"viewer-1hcp3\" dir=\"auto\" class=\"eFmwP jE03w u6avX Tb4uv\"\u003e\u003cspan class=\"_5wXHi\"\u003e\u003cspan\u003e“We created a website a year ago to cater to growing demand from outside India, and two months ago we added a payment gateway so we could execute orders online,” Pathak adds. “We now get about 20 online orders per month for mitti attar and are tying up with foreign brands to market our fragrances better abroad. Most foreign orders still come from the Middle-East, traditionally the largest market for most attars.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-hook=\"rcv-block32\" type=\"paragraph\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0902\/3615\/8230\/files\/FirstRain.png?v=1739255612\" alt=\"\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"31a2d8-2","offers":[{"title":"Default Title","offer_id":48382347411686,"sku":"5761431543","price":699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1076\/6566\/files\/2.jpg?v=1789570132","url":"https:\/\/homeshop11.com\/products\/perfume","provider":"Home Shop11","version":"1.0","type":"link"}